Who We Are
We started 99abai because Pakistani players deserved a platform that speaks their language — not just English, but cricket, PSL, Easypaisa and PKR. Here's our story, our mission and why transparent information is the foundation of everything we do.
Our Story
99abai was founded with a single observation: millions of sports fans across Pakistan — in Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar — were engaging with online sports betting and casino platforms without clear, localized information to guide them. Most platforms were built for European or South-East Asian markets and made little effort to address the real questions that Pakistani users had about how these platforms work, how payments are processed, or what responsible gambling actually looks like in a local context.
So we built 99abai. Not as a shortcut to making money, but as a genuinely useful information and entertainment platform for Pakistani users who want to engage with sports betting and live casino on their own terms — informed, responsible and clear-eyed about the risks involved.
From day one, our commitment has been to plain-language explanations, transparent terms and a firm stance that gambling is entertainment, not income. That hasn't changed — and it won't.
Figures are illustrative platform metrics. Verify current figures in the live platform.
Purpose
99abai exists to give Pakistani players access to clear, accurate and locally relevant information about online betting and casino platforms. We don't chase hype or chase clicks — we focus on building trust through transparency, consistency and a genuine commitment to responsible play.
Our mission is simple: every player who visits 99abai should leave better informed than when they arrived — about how odds work, what a wagering requirement actually means, which payment options may be available, and crucially, how to play within safe limits.
No buried fine print, no misleading bonus claims. Every term, every condition and every restriction is explained in plain English before you make a decision.
Responsible gambling isn't a legal checkbox for us — it's a core product pillar. Deposit limits, loss limits, self-exclusion and support resources are front-and-centre, not buried in settings.
Built for Pakistan. Mobile-first design, PKR-denominated accounts, familiar payment context (Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank, Bank Alfalah) and 24/7 English and Urdu support.
We don't fabricate win statistics, invent license numbers or name fake regulators. If we don't know something for certain, we say so. Honest information is more valuable than polished promises.
What Sets Us Apart
Every page on 99abai is written in natural, professional English tailored for Pakistani readers — not generic global copy. City names, cricket references, PSL context and PKR amounts make the content genuinely relevant to users in Lahore, Karachi, Islamabad and beyond.
SSL/TLS encryption, mandatory KYC verification, two-factor authentication options and strict AML procedures. We have built security into the platform architecture from the ground up — not as an afterthought.
The majority of Pakistani internet users access the web via smartphone on 4G. 99abai is optimised for exactly that — fast page loads, touch-friendly navigation and a live-betting interface that doesn't freeze during a T20 final.
Bonus terms, wagering requirements, withdrawal conditions and eligibility rules are all communicated in plain English before you opt in. We believe the player who reads the terms is a happier, better-protected player.
From PSL fixtures to ICC World Cup matches, Test cricket, international football and UFC events — 99abai covers the sports markets that Pakistani fans genuinely follow. Odds are displayed in PKR-friendly decimal format.
Our support team is available around the clock via Live Chat and the Help Center. English is the primary support language, with selected Urdu-language assistance available during designated hours for players who prefer it.
Our Commitment
Pakistan has a passionate sports culture. Cricket is woven into daily life across every city and province — a PSL final in Lahore or a Pakistan vs India ICC clash is a national event. Football, UFC and esports are also rapidly growing among younger audiences in Karachi and Islamabad. 99abai respects this culture and reflects it throughout the platform experience.
We also understand that Pakistan's financial landscape is unique. Familiarity with services like Easypaisa, JazzCash, Raast and major bank transfers via HBL, UBL, Meezan Bank and Bank Alfalah is important context for our users. We mention these services to help players understand the payment landscape — not to imply that any of them endorse or support online gambling operations. Players must verify payment availability in the live cashier and comply with all applicable provider terms and local law.
Equally, we are committed to legal clarity. Pakistan's Prevention of Gambling Act 1977 is a real legal consideration. We do not claim that 99abai or any linked operator holds a Pakistani government licence, nor do we provide legal advice. We encourage every user to understand their local legal position before participating.
Our content, support and platform features are built around the genuine needs of Pakistani players — not a generic global template repurposed for a different market.
We invest in educational content — betting guides, glossaries, tips and responsible gambling resources — because informed players make better decisions and have a more sustainable relationship with gambling.
We do not publish fake win statistics, invented payout percentages or fabricated testimonials. Every figure and claim on 99abai is either verified or clearly labelled as illustrative.
Platform Coverage
Comprehensive coverage of cricket markets (PSL, ICC tournaments, Test matches, bilateral series), football leagues, UFC events and more. Odds are presented in decimal format with clear explanations of what they mean in PKR terms.
From live dealer blackjack and baccarat to hundreds of slots and table game variants, 99abai provides a full casino experience with transparent RTP and house-edge information so you always understand the odds before you play.
Deposit limits, loss limits, session timers, cool-off periods, self-exclusion and links to responsible gambling resources are all prominently available. We treat these tools as essential features, not afterthoughts.
Betting glossaries, odds explainers, bankroll management guides, payment how-tos and plain-English term breakdowns. Whether you're new to online betting or a seasoned player, our educational resources add real value.
Playing Safely
Adults 18+ only — or the higher minimum required by the operator/license jurisdiction. Gambling is entertainment. It is not a reliable source of income and involves the real risk of financial loss. Local laws in Pakistan, including the Prevention of Gambling Act 1977, may restrict or prohibit online gambling. This content does not constitute legal advice. Please understand and comply with applicable law in your location.
Responsible gambling is not a regulatory box-tick at 99abai — it's built into the DNA of how we operate. We believe that a player who gambles within their means, understands the risks and uses the available protective tools will have a fundamentally better experience than one chasing losses on an unregulated impulse.
That's why we make the following tools clearly available and actively encourage every player to use them — not as a sign of weakness, but as a sign of smart, sustainable play:
If gambling is no longer enjoyable, or if you feel you're spending more than you can comfortably afford, please use the self-exclusion tool or reach out to our support team. Our full Responsible Gambling policy is available via the link below.
Read Full Responsible Gambling PolicyWhether you're from Karachi, Lahore, Islamabad or anywhere else across Pakistan — 99abai is your transparent, responsible and mobile-friendly starting point for online sports betting and casino. Explore what we have to offer.
Adults 18+ only, or the higher minimum required by the operator/license jurisdiction. Local laws in Pakistan may restrict gambling. Please know your legal obligations.